The Great Expansion Of The 20th Century Essay - 1666 Words

By the turn of the 20th century, both agricultural interests and large urban cities like San Francisco and Los Angeles needed more water for its rapid growth. In all this great expansion of aqueducts and dams, concerned citizens like John Muir proclaimed that more must be done to protect the majesty and beauty of California before it is all gone. Inspired by the writing of Henry David Thoreau, which published Walden, a landmark book on the topic of environmentalism, and his years exploring and camping in the Sierra Nevada wilderness, Muir began to gather like-minded scientists and thinkers in San Francisco. Efforts by Muir and the formation of his Sierra Club in the 1890s eventually met with success in convincing the federal government to protect the Yosemite Valley from logging and grazing interests, preserving the area into a newly formed forest reserve concept of a national park (Fox, p. 106). Muir had less success in preserving the sister valley of Hetch Hetchy, which eventually was dammed and flooded to use as a reservoir for the inhabitants of San Francisco. Up till the 1950s, environmental activism was fractured among diverse groups with diverse causes: water quality, overpopulation, air quality, clean beaches, toxic wastes, pesticides, endangered wildlife. Yet, in 1950, the Sierra Club, led by native Californian David Bower, eventually secured its national reputation in the battle against another massive dam proposal, this time the Echo Park Dam project in Utah.Show MoreRelatedAP Us History DBQ977 Words   |  4 PagesDBQ American expansionism in the late 19th century and early 20th century was, to a large extent, a continuation of past United States expansionism, while also departing with previous expansionism in some aspects. During the period of time between the late 19th century and early 20th century, America was going through significant changes. After a revolution in Cuba against the Spanish, as well as the Americans starting the Spanish-American War, the Americans received several territorial concessionsRead MoreCapitalism Has Evolved Into Imperialism1589 Words   |  7 PagesAt the turn of 19-20th centuries, capitalism has evolved into imperialism. The world was almost completely divided between the major powers. Uneven economic and socio-political development intensified. States, which entered the path of capitalist development (USA, Germany and Japan) after the others, quickly moved forward and pressed the old capitalist countries - Great Britain and France out of the global markets, aggr essively seeking redistribution of colonies. The most acute contradictions haveRead MoreThe 19th And 20th Century Imperialism1297 Words   |  6 PagesThe 19th and 20th century imperialism was substantially about the exploitation of the empires colonies and thus was not a necessarily an ‘civilizing mission’. During the 19th and 20th century European powers tried to justify their actions, by claiming that they were trying to re-educate the native population through education, this included Christian missionaries which were placed throughout Asia, Africa and Latin America. However, it became apparent that these powers gained significant wealth byRead MoreEssay on 20th Century English Literature647 Words   |  3 PagesBritish Literature II Defining Literary Techniques of 20th Century English Literature During the 20th Century, much advancement and change occurred throughout English Literature. All of the works we studied from this period were heavily influenced by current events in the world. The writers all examined the world around them and tried to express it through their writings. The three things that weave a common thread throughout all 20th Century English Literature are global warfare, radical artisticRead MoreThe First Glimpse Of Globalization1573 Words   |  7 PagesGlobalization is the process in which a world-wide circulation of goods, ideas, and people takes place. Historically, there were two periods of profound expansion, the 15th and 16th century and 20th and 21st century. In both cases, these eras of globalization were preceded by periods of enriched thinking, sharing, and scientific revolutions. The renaissance is a prime example of an era when ideas and knowledge flourished and spread throughout Europe. This newfound age of discovery resulted in globalRead MorePolitical Party During The 20th Century1411 Words   |  6 Pages the 20th century signifies a large part of American history. The events that occurred during that time period helped mold the United States into the world leader it is today. While the 20th century was dominated by Democratic leaders, the Republican party still had presidential icons such as Ronald Reagan, George H.W. Bush, and Dwight Eisenhower. With the amounts of political pull on both sides, it raises the question as to which political party was more successful during the 20th century. AlthoughRead MoreCadbury : A Leading Chocolate And Confectionery Manufacturer1638 Words   |  7 Pagesconcentrated on the cocoa business, which led to the firms expansion, until 2010 that Kraft; the US food company took over it. (Cadbury, ‘n.d.’). Cadbury is noteworthy, as it has kept all its historical documents accessible, which helps to the subject of the business and cultural concept, since there is lack of studies in this era. In this essay we consider the question of whether Cadbury’s represents a ‘typical’ example of 19th Century family capitalism by examining the features of this businessRead MoreImperialism : The Age Of Imperialism1010 Words   |  5 PagesIndira Yuldasheva C band Expansionism Essay The late 19th century and early 20th century is known as the â€Å"Age of Imperialism†, a period in which major world powers, including the United States, adopted a policy of expansionism. Expansionism is defined as the policy of territorial or economic expansion, which is often achieved through diplomacy or military force. During this time period, the United States notably acquired territory in the Pacific and Latin America. The nation’s growing colonialRead MoreHistory of Music Education in America1580 Words   |  7 Pages America has a great history from the beginning. It began with the migration of people from Europe. They colonized the states and began life there. They eventually fought for their freedom and now are the United States of America. Within this history is another profound history, which is the history of music education in America. Music education has changed and grown dramatically from century to century from the 18th century to present times. Each century show a great moment and growth in the historyRead MoreThe Major Events Of The 20Th Century Were Characterized1612 Words   |  7 PagesThe major events of the 20th century were characterized by devastating political experiences of wars and totalitarianisms that were born out of the shifts in philosophical, social, political and economic ideologies and movements across many regions of the world. During this time in history, communism took root in many states where people took control of the economies in order to establish a communist society that was based on a social economic order that was structured upon common ownership of the

Essay about Slave Narrative Comparison (Douglass and...

Alysha McFall @02640589 Humanities I Paper Due: Feb. 18 Douglass/ Beloved Slave narratives are published diaries of the different experiences slaves undergo while enslaved. They can be written in many different styles and from extremely different points of view. Although they are all slaves, they all have different experiences on their plantations either better or worse. The Narrative of Fredrick Douglass: an American Slave was written by Fredrick Douglass in a chronological style. He went from childhood to present and basically told a story about his life. Beloved by Toni Morrison, is a factual novel that tells the story of a slave by using flashbacks, or re-memories, because the main character is not a slave in the present†¦show more content†¦During his early childhood, he was separated from his mother because his master did not want either one of them having an emotional connection to each other. Later on, his master died and his new owner put his grandmother up in a hut to rot until her death, instead of freeing her. Because of his co nstant separation from his family, it was very hard for him to get close to people because he always knew in the back of his mind that they would only be forced to separate. Detachment among family is a life-changing event and can really make people lonely. In both stories, the audience can see that the masters never really think about how the way they treat their slaves might be affecting them as a person. The way slave owners â€Å"discipline† their slaves is also a huge issue that affected the slaves’ overall emotional state, as well as the way the masters are â€Å"punished† for their wrong doings. In Beloved, Sethe was whipped, almost to death, by School Teacher’s nephews because she told him that his nephews had been treating her poorly. Neither of the boys ever received punishment for this deed. This novel does not have very many punishment scenarios and it is not a big theme in this book. School Teachers opinion of discipline is very differ ent form Mr. Garner’s, the Sweet Home master. Mr. Garner said you have to give your slaves respect and they respect you back, he even considered their opinion in many of hisShow MoreRelatedThe Life Of Frederick Douglass Context1479 Words   |  6 PagesIntroduction Behind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of the 19th century. With his oratorical appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the citizens of Rochester to be aware of the hypocrisyRead MoreThe Life Of Frederick Douglass Context1480 Words   |  6 PagesBehind Frederick Douglass context, Douglass was a former slave who became one of the most successful abolitionist of 19th century. With his oratorical and literacy appeals, in 1852, Douglass delivered a speech that changed the views of millions over the Fourth of July. By using the experience Douglas has encountered as a slave, the historical context to support his argument and certain rhetorical devices, Douglass remarks a speech in order for the leading citizens of Rochester to be aware of theRead MoreTwo Contrasting Views of Slavery in Literature: Beloved and American Negro Slavery2068 Words   |  9 PagesIn this essay, I will be examining the works of two authors on the topic of slavery in America: Ulrich B. Phillips American Negro Slavery (1918) and Toni Morrison Beloved (1987). One writes as a Southerner and a historian who is defending southern slaveholders and draws upon contemporary racial theory to justify the system as beneficial to African Americans. The other writes as an African-American woman who is looking to write women into history and in doing so, add a female voice to the pastRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesall the more lamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as

Concept of E-Commerce Company in Singapore Sample for Students

Question: Discuss about the Concept of E-Commerce Company in Singapore. Answer: Introduction E-commerce has reduced the period to a considerable amount, which was never possible with the traditional form of shopping. It has not only provided solutions to the business companies but also helped the customers by providing them some form of business opportunities. The kinds of business involved in the e-commerce is strongly captivating the minds of all such as the government, the organizations and the local customers (Barnes and Hunt 2013). The main purpose of this assignment is to check the efficiency of the Lazada Company, which is based in Germany. It is an e-commerce Company and is continually exiting about having an entry into some other potential market. The chosen market for the Company would be China. Rocket Internet laid down the foundation of the Company in the year 2011. Ever since its inception, it is continually engaged rapid evolution of the business. This is because of the fact that the Company has now its operational sites also in some other parts of world such as Indonesia, Thailand, Vietnam, Singapore, Malaysia and Philippines (Lazada.sg, 2017). The main purpose of the assignment is to check the competitiveness of the Lazada in Singapore. Moreover, it would also check the potentiality of the Company for the entrance into the Chinese market. Nevertheless, it would also enquire the threats of its competitors in the Chinese market. Value Chain of Lazada The understanding of customer behaviour and the market hold of Lazada have also attracted giant companies from other parts of world such as Tesco of UK. The slumping benefits of the Company in UK have forced them to think of some other parts of world. The Company is not that much a success in the South-East Asia market. This is because of the fact that the Company is interested in operating with Lazada to have success in their business in the Asian market. The motivational approach of Lazada has also attracted the giant Company Tesco. The Lazada believes in delivering as the Amazon of the Asian countries. Despite of all the success, which Lazada is bagging to its credit, it is very difficult to calculate the level of success for the Company in the coming future. The Company is engaged in investing a huge amount in constructing the supply chains, reliable services of delivery and warehouses. However, Lazada is adding value to its products by producing some significant approaches such as one-stop shopping destination, secured mode of shopping and accessible shopping. Apart from all the local and international brands, it also has some products that are exclusive to the Lazada. It adds value to the products by providing an easily accessible mode of shopping (Da Costa 2016). The Company as stated earlier is adding values to its products by also understanding the behaviour of customer. The multiple options for the payment is also another point that is adding values to its manufacturing and services. The payment such as credit card, cash on delivery and PayPal are all part of the shopping from Lazada. Interestingly, in Singapore, this is one of those companies, which are offering the facility of cash on delivery payment to the customers. The cash on delivery payment is widely popular among the customers that do more shopping on the e-commerce platforms. Lazada has even performed well in those parts of the world where others do struggle such as Philippines and Indonesi a. This is because of the fact that there are several barriers to the logistical operation in such countries. Lazada; however, have found solution to the problem with its unique and complex chain of supply. The seamless planning to achieve a great supply chain has made this Company able in hitting hard in the market. Supply chain is such a problem that has the potential to hamper the business of any organization (Jusoh and Ling 2012). Key Competencies of the Company Key competencies are those factors that are proving wonderful in favour if its bearer. Few years older, Company Lazada has already left a huge influence of its performance in the market. The Company is performing up to the potential level. The intention of the Company is sky high as they are aimed to achieve the status of Amazon in the Southeast Asia market. The performance of the Company has made this one of the top performing retail companies in the market where it presently exists (Schniederjans, Cao and Triche 2013). Unlike other parts of world such as China, US and India, Southeast Asian parts are less developed in terms if e-commerce success. However, the countries are slowing holding their grip in the market. Initially, China, USA and India were not as successful as now; however. With the passage of time, things have been changed now. It is an undeniable fact that the Southeast Asian parts would also grow in terms of their e-commerce business. Following are some of the factors that are contributing in the success story of the Lazada Company: Cash On Payment - This is one of the factors behind the success of Lazada Company, which is not the part of many companies. Cash on delivery is the widely popular mode of payment that has captivated the minds of customers. Customers prefer more to pay on cash. This might be because of the fact that they believe this to be safest options. This is one term related to the traditional form of shopping where one is needed to pay the amount only after the commencement of shopping. However, this modern form of shopping has not only eased the life but has also reduced the time level for the shopping. Anything, which offers time effective operation, is well worth for those that have tough schedules (Pardalos and Tsitsiringos 2013). Supply Chain This is one of the most vital factors for working into the Southeast Asia especially in Indonesia and Philippines. Many companies in past have failed in maintaining a healthy supply chain in those part. However, Lazada has exceptionally performed well in that regard. The seamless performance of the company in the management of supply chain has contributed huge in the success of the Company just within the span of short time. They have focussed a huge on maintaining a flawless supply chain management, which has also resulted in wonder for the Company. The logistics management of the Company have also contributed huge as the results show that almost 50 to 60 percent of the orders are coming from the big cities that are outside (Niranjanamurthy et al. 2013). Sophisticated Online Experience The one important point, which is keeping Lazada apart from most of the e-commerce companies in the Southeast Asia part is their unmatched online shopping experience. Its competitors such as Zalora are basically just an online platform for fashion designing costume and accessories. However, Lazada is more like an online mall that provides easy operation from just the point of clicking to the entire shopping experience. This is one thing, which has helped the Company in gaining much success in this part of the world, as people here are very much available on the internet. Philippines, Thailand and Indonesia are some of the potential places for the online shopping. Other companies have failed in penetrating the two potential online places such as Indonesia and Philippines (Kou 2013). Lazada has used its expertise in the Singapore market to capture the dominion here again like other part of the Southeast Asian countries. Unlike other countries of the Southeast Asian part, Singapore is one of the most established markets. When Lazada headed to the Singapore market, they just mentioned that the intention is to increase the area of business not to capture the market. The strategy is very effective in its own area as it provides a long-term success planning of the company in the Singapore market. To maintain the competitiveness in the Singapore market, Lazada has planned something different. The Company is planning to tie hands with the leading e-commerce Company of China Alibaba. The plan is to utilise the largest shopping platform of Alibaba with the special dedicated website link from the Lazada. This would help Lazada in proving the same dominion in the Singapore market. Moreover, the success would encourage them for some other potential market such as China. Laza da is adding its expertise in the feather of one of the largest e-commerce companies of the world. The trick has worked for the Company in Singapore as it has emerged out as one of the leading brands in the e-commerce companies in Singapore (Gangeshwer 2013). External Environment of the Chosen market The market of choice for the Lazada Group is China, which attracts the participation of bulk number of outside companies into the market. China is the second largest retail market of the world and one of the largest markets for e-commerce. However, it would not be an easy business for the Company the external environment in China is very challenging. Moreover, the country is also featuring some of the worlds most powerful e-commerce companies such as Alibaba Group. The choice of country for Lazada is China because of several factors such as some that are mentioned below (ChinaAbout.net, 2017): PESTEL analysis of a new market Political The political environment in China is stable not like other parts of world such as India and Pakistan where the flourishing of any companies depend heavily on the political condition (Niranjanamurthy and Chahar 2013). Economy The economy of the country is undoubtedly one of the strongest in the world. Arguably, both China and India are the emerging giants in terms of economy. This is one of such factors, which have attracted bulk participation of a long list companies to this part of world. Walmart is one of such examples, which was attracted towards the growing economy of the country. The profit of the Company was slumping to the lower position in its home country. This was another factor, which has compelled the Company in attracting towards the Chinese market. However, the Company never gained any high success in the market because of the strategy, which it had outlines for the Chinese market. Nevertheless, the Chinese market has not stopped attracting foreign companies (Pt Joseph 2015). Social The e-commerce market is already towards the developing area, which is making this as one of the most suitable places for enhancing the business of the e-commerce companies. People here have significant passion for the online for of shopping. This is something that makes this attractive for the foreign companies. The socio-cultural lifestyle of the people and their love for the online form of shopping has contributed great in the success of Alibaba Group in China. Another most important factor is the rate of literacy in China, which is almost equal to 92.8%. This is something that speak about the potentiality of the e-commerce market in China (Segovia, Szczepaniak and Niedzwiedzinski 2013). Technology Technology is an integral part of China, which has even challenged the dominion of the United States through rejecting the usage of Goole search engine in China. In place of this, they have imposed and introduced their own online search engine Baidu, which is providing an alternative solution to the Google platform. The duplication of major Smartphones such as of Samsung does present the rate of efficiency of the Chinese technology. China is one of the most powerful countries in terms of technological advancements (Iddris 2012). Environmental Environmentally, the country is less safe as it has some problems that are significant. The shortage of water, varied climate at the different regions, natural disasters such as flood and less efficient carbon technology are some of the environmental related problems that are a problem for the foreign companies. These all are the problems for the labour or employees, as they might not enjoy these differences (Fernie and Sparks 2014). Legal The local government rules and regulations are less in favour to the outside companies as it pretends to support the local companies more. They tend to allocate the good locations to the local companies for fostering their growth. This indeed forces the foreign companies to suffer. Despite of this problem, another problem in the country is with the state union that tends to oppose the businesses of outside companies. High labour costs are other very important factor that tends to reduce the profit margin of a Company (Bing 2013). Porters Five Forces Competition analysis of the Chinese e-commerce market is as follows: Rivalry within the e-commerce market The rivalry in the e-commerce market in China is medium because of the fact that the intention of companies is more towards attracting the participation of customers. The companies are not directly attracted towards achieving the market shares of competitor companies by doing some extensive marketing of the products. This is because of the fact that a fierce competition in between the companies is less. The highly growing market of B2C has attracted the interests of companies towards adding new customers (Huang, Yoon and Benyoucef 2012). Power of suppliers The power of suppliers in China are low because of three important reasons. All the peoples those who are thronging to the website platform for the shopping, they are usually inclined towards products with the same offers. This means that they are in some terms not brand specific, which makes this clear that the role of supplier is not unique. Another reason behind the facts is the switching cost, which is low for the B2C companies. This means that the rate of switching to other supplier is not expensive. The importance of B2C companies in China is another reason that reduces the power of supplier. They are actually very significant customers of the suppliers. Suppliers cannot afford to break their relationships with these companies (Aydin and Kahraman 2012). Power of customers The power of customers is medium in the China because of four reasons that are very effective in maintaining a healthy balance in between the e-commerce companies and the dominion of customers. B2C websites used to have customers at the most scattered level that purchases any good alone by being on the available platform. The bargaining power is medium because of the fact that the purchasing does not happen in bulk amount. It rather happens when a single customer wants to buy something. The third reasons behind the fact are the growing popularity of the e-commerce market in China, which shatters any sort of threat from the sight of e-commerce companies. One of the most effective reasons behind the fact is the individual buying habit of customers. The shopping happens for individual person not for the entire group. The habit of group shopping would have threatened the power of e-commerce companies in China (Camarinha-Matos, Afsarmanesh and Rabelo 2013). Threat of substitutes Threat of substitutes is higher for the e-commerce companies as price-effective offerings by some other platform can overturn the participation of customers towards the offerings. In this context, the C2C form of shopping is also growing in its popularity, which is a threat for the B2C companies in the Chinese market. C2C is an unofficial kinds of shopping, which is indeed not safe but effective in moulding the costumers towards the offerings. In this platform, other customers tend to offer products at unbelievable prices (Sudhamathy and Jothi Venkateswaran 2012). Threat of new entrants Threat of new entrants in the Chinese market is very high because of the following reasons (Monteiro, Swatman and Tavares 2013): B2C website opening attracts less capital investment Existing C2C websites such as Taobao can enter into the market with their set customer base Distribution channels can be with anyone such as B2B, B2C and C2C which is indeed not a personal property of any Company SWOT analysis Strengths No barriers to market entry Availability of skilled employees Dominion performance in the domestic market Weaknesses Production success in future Market size expansion in the coming future Opportunities Increasing income level Enhancing economy power Threats Inflating tax rates Rules of governments Changing prices Table 1: SWOT analysis of Lazada Source: (Created by Author) One of the main strengths of the Company is their increasing economy, which is dedicated to their unique logistic and supply chain management. However, they seriously lacks in terms of government rules and regulations, which put them under notable pressures. Changing prices of the products is also one of their problems, which is like a constraint to them (Loo 2012). Top 3 ecommerce companies and Lazada Tmall of Alibaba, 360Buy.com and Suning.com are consecutively the top three market shareholders in the Chinese market. Tmall, which is the market leader, has everything from Lamborghinis to panties of lace. It also features competitive B2C brands at its platform. These three of the e-commerce brands have dominated the Chinese market. Of the entire mentioned brand, Tmall is the dominating brand followed by 360Buy.com. The one thing, which is common in between the supremacy of both the Tmall and the 360Buy.com, is their legacy to display a wide range of products o the platform (Hajli 2014). If Lazada in the Southeast part of the Asian countries considered being in competition with the mentioned top rival companies, it would certainly put a tough challenge to those companies. This is because of the fact that Lazada in the Southeast Asian parts tends to have the same format of online facilities such as the availability of all kinds of domestic, international and other competitors brands. Rate of new entrants is high in China, which is supportive to the Lazada Company. However, threat of substitute can anytime pose challenges in front of Lazada in China (Frackiewicz and Grzesiuk 2013). Mode of entry The first point of recommendation for the Lazada would be to reduce the threat of substitutes in China by opening up options for price fluctuation in the products verily depending on the market demand. This would help in holding the customers in odd situations also. The second point of recommendation would be to have a good relationship with the state run union, which is helpful for experiencing a healthy business practising in the country. The last point of recommendation would be for the management of a healthy logistic and supply chain as this ensures a healthy flow of products, which is important for meeting up with the instant requirement of customers. Conclusion E-commerce is a growing concept in some of the worlds potential market such as China, India and USA. The growth has provided another form of shopping, which never existed. However, the trend in itself is conflicting as C2C is also growing with its dominion. Nevertheless, the coming future would produce a healthy competition in between the different concepts of e-commerce. Lazada is a growing prospect for the entire world and a solution for the time saving options of shopping. References Aydin, S. and Kahraman, C., 2012. Evaluation of e-commerce website quality using fuzzy multi-criteria decision making approach.IAENG International Journal of Computer Science,39(1), pp.64-70. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Bing, C., 2013.Erfolgsfaktoren im Business-to-Consumer-E-Commerce(Vol. 38). Springer-Verlag. Camarinha-Matos, L.M., Afsarmanesh, H. and Rabelo, R. eds., 2013.E-business and Virtual Enterprises: managing business-to-business cooperation(Vol. 56). Springer. ChinaAbout.net. 2017. Competitive analysis of Chinese E-Commerce Industry with Porter's Five Forces model (1980) - ChinaAbout.net. [online] Available at: https://www.chinaabout.net/competitive-analysis-chinese-e-commerce-industry-porters-forces-model-1980/ [Accessed 15 Apr. 2017]. Da Costa, E., 2016.Global e-commerce strategies for small businesses. Mit Press. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Frackiewicz, E. and Grzesiuk, A., 2013. Model of the SMEs internationalization through e-commerce. Preliminary verification and development of the model.International Journal of Management Cases,15(2), pp.59-76. Gangeshwer, D.K., 2013. E-commerce or internet marketing: A business review from Indian context.International Journal of u-and e-Service, Science and Technology,6(6), pp.187-194. Hajli, M.N., 2014. A study of the impact of social media on consumers.International Journal of Market Research,56(3), pp.387-404. Huang, Z., Yoon, S.Y. and Benyoucef, M., 2012. Adding social features to e-commerce. InProceedings of the Conference on Information Systems Applied Research ISSN(Vol. 2167, p. 1508). Iddris, F., 2012. Adoption of E-Commerce solutions in small and medium-sized enterprises in Ghana.European journal of business and management,4(10), pp.48-57. Jusoh, Z.M. and Ling, G.H., 2012. Factors influencing consumers attitude towards e-commerce purchases through online shopping.International Journal of Humanities and Social Science,2(4), pp.223-230. Kou, W. ed., 2013.Payment technologies for e-commerce. Springer Science Business Media. Lazada.sg. 2017. Lazada Singapore Company Profile, History, COD. [online] Available at: https://www.lazada.sg/about/?boost=1 [Accessed 15 Apr. 2017]. Loo, B.P., 2012.The E-society. Nova Science Publishers. Monteiro, J., Swatman, P.M. and Tavares, L.V. eds., 2013.Towards the Knowledge Society: ECommerce, EBusiness and EGovernment The Second IFIP Conference on E-Commerce, E-Business, E-Government (I3E 2002) October 79, 2002, Lisbon, Portugal(Vol. 105). Springer. Niranjanamurthy, M. and Chahar, D.D., 2013. The study of e-commerce security issues and solutions.International Journal of Advanced Research in Computer and Communication Engineering,2(7). Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-commerce and m-commerce: advantages, limitations and security issues.International Journal of Advanced Research in Computer and Communication Engineering,2(6). Pardalos, P.M. and Tsitsiringos, V. eds., 2013.Financial engineering, E-commerce and supply chain(Vol. 70). Springer Science Business Media. Pt Joseph, S.J., 2015.E-commerce: An Indian perspective. PHI Learning Pvt. Ltd.. Schniederjans, M.J., Cao, Q. and Triche, J.H., 2013.E-commerce operations management. World Scientific Publishing Co Inc. Segovia, J., Szczepaniak, P.S. and Niedzwiedzinski, M. eds., 2013.E-commerce and Intelligent Methods(Vol. 105). Physica. Sudhamathy, G. and Jothi Venkateswaran, C., 2012. Fuzzy temporal clustering approach for e-commerce websites.International Journal of Engineering and Technology,4(3), pp.119-132.

Marketing System as a Product Intake and Retention

Understanding marketing system Basically, a marketing system is a complex network comprising of sellers, buyers, and other players that meet to trade in a product. The marketing system includes direct players such as the consumers and producers, suppliers, independent entities such as business associations or regulatory agencies.Advertising We will write a custom essay sample on Marketing System as a Product Intake and Retention specifically for you for only $16.05 $11/page Learn More Kotler and Keller (2012) state that â€Å"in order to build a strong marketing system, it is necessary to ensure that the potential customers will be in a position to identify with the product, due to the benefits it has† (Kotler Keller 2012, p. 32). Reflectively, companies may be endowed with very interesting, proactive, and well packaged product yet customers may not feel the branding strategy of such companies. This is because the marketing strategy may not be ve ry effective in increasing the visibility of such a product. Such an inadequate marketing strategy may result in poor product performance. Bert (2011) states that â€Å"before an organization can acquire customers through the content of its products, it must of course develop a marketing system to attract potential parties† (Bert 2011, p. 37). Specifically, the marketing system communication has become the most common and highly effective among small, medium, and even large companies across Australia. This can be attributed to its flexibility, dynamism, and sustainability. Reflectively, marketing system communication revolves around the optimal utilisation of the communication channel for encoding and decoding information about a product between the company and potential customers (Rossiter Bellman 2005). Marketing system communication is comprised of the elements which are proactive in increasing product visibility and sustainable communication It is imperative for business es to establish the link between product performance and the natures of a marketing communication system. As a matter of fact, it is vital for such businesses to embrace the available knowledge on effective marketing through the use of a marketing communication system (Bert 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effectiveness of any marketing communication system in a business determines the scope product performance, which translates into a better comparative advantage. Besides, the marketing agencies may use this system to review the product performance in line with the marketing objectives or goals. This is because the system has direct influence on customer purchasing behaviour. This makes the marketing system essential in the current business environment. Understanding community engagement Basically, community engagement in a marketing system involves directly encou raging customers to proactively participate in brand evolution. It basically promotes development of sustainable relationships between a customer and the product. Through advertisement, it is easy to understand community perceptions. Advertisements are known to cue the minds of potential customers into associating and identifying themselves with the product. Specifically, this is possible when the advertisements are aligned to community symbols and unique forms of identity, which allows for product content internalisation (Rossiter Bellman 2005). The advertisement offers the cognitive perspective of a product or service perception to influence the purchasing pattern of members of the target group at the individual level. In the product market, life style defines the activities clients are involved in such as beliefs, opinion, health aspects, and interests (Bert 2011). Therefore, any response to an advertisement will originate from the bandwagon technique which heaps pressure on the mind to follow the perceive crowd. As a result, the response will form the risk reversal element. Therefore, a properly structure marketing system is critical towards sustainable community engagement in terms of appeal to needs, desires, and values. Link between community engagement and marketing system The Marketing system is often very complex besides having the ability to improve the product visibility among the players. The marketing system is driven by the object of perfection designed to convey information to customers on the unique features of a product.Advertising We will write a custom essay sample on Marketing System as a Product Intake and Retention specifically for you for only $16.05 $11/page Learn More The community engagement initiatives often engage very emotive marketing language to appeal to the hidden benefits of such a product. Thus, the marketing system and community engagement share the same goal of establishing sustainable relati onship between a product and customers (Kotler Keller 2012). In the ideal, the value and benefits of a product are easy to present to potential customers through an intrinsic marketing system. The values are packaged to ensure that the potential customers find it easy to associate with a product that promotes their cultural orientation. Reflectively, excessive focus on product appearance as part of the community engagement strategy contributes to high usage of such a product since the marketing system will improve its visibility. Thus, through emphasis on the culture of freedom and happiness as visualized in a product, the marketing system and community engagement variables may persuade customers to purchase a product frequently. The decision may be influenced by the need to feign community feeling (Kotler Keller 2012). Upon reviewing a community engagement strategy, it is in order to opine that primary goal is always to convince potential customers to create an identity which can easily follow the suggestions from the advertisement players, who complete the chain of reaction. Thus, acculturation in a product or service is easily promoted through the marketing system (Bert 2011). Development of Milo case Having an intrinsic marketing strategy is a step towards product success in the eyes of the potential customers. Such a strategy determines the direction and underlying factors which influence product intake or acceptance. In the overcrowded beverage industry, product positioning plays very important roles towards improving the sales margin, especially in a market where there are very many perfect substitutes for the Milo brand (Bert 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Adopting the First Mover Strategy, Milo has positioned its products as the first of its kind in the Australian market. Through a defined delivery channel and strong media marketing, the company revolves around optimal benefits control to ensure that the market leader status is well maintained. Different customers for this beverage product are often attracted by the unique packaging and multiple brands for the high-end and low-end customers. The suppliers for the product double up as marketers through their constant promotion of the Milo brand. On the other hand, the Australian trade agency has accredited the Milo brand for meeting the required product standard. The customers have been active in referral marketing on behalf of the company (Kotler Keller 2012). Marketing system: Layton’s’ marketing system model The marketing system model proposed by Layton presents factors that may ensure the presence of a strong marketing system framework. Layton proposed expansion of knowledge, technological change, and institutionalisation of the marketing system. In relation to the Milo product, technological change was applied in the creation of an attractive product that is packed is a biodegradable container. Besides, the product is as a result of a series of research and development using the latest production technology. Expansion of knowledge was applied in the creation of multiple brands for the Milo product. Besides, the company is always proactive in franchising and outsourcing some of the factors of production such as the labour. Under the variable of the institution, the company has established several corporate social responsibility initiatives in Australia (Kotler Keller 2012). Critical discussion Customers’ emotional perspective is driven by the desire and presence of a stimulus that maintains the desire to acquire or associate with a product. Through creating a positive perception, it is easy to cue the minds of potential customers towar ds the actual and perceived benefits of a product. Besides, perception creates the link between product intake and rejection at community level (Rossiter Bellman 2005). The Milo brand’s marketing system has successfully utilised the element of positive perception in promoting the content of the beverage. Since this product targets consumers from both ends of the economic ladder, attitude change techniques should be based on quality and affordability. As a result of a long period of exposure to reliable sources of product information, the Milo brand’s marketing communication system has become instrumental in the institutionalisation of the Milo brand (Dagnino Rocco 2009). Besides, well packaged marketing communication system for the Milo product has skewed human mind to feign identity with the product advertisement strategy. As a matter of fact, these elements are intrinsically integrated as ideal within the community engagement strategy about the Milo. The company ha s a comprehensive understanding of the dynamics of the Milo product market, quality assurance, cultural compliance, and effective marketing skills when reaching its target market (Kotler Keller 2012). Conclusion Apparently marketing system is instrumental towards product intake and retention. The marketing system is more than the mere advertisement messages or channels. Unlike the marketing system, community engagement is narrow to the perception of the consumer and not the other marketing system players. Reference List Bert, R 2011, Marketing channels: A management view, Thompson South-Western, Sydney, Australia. Dagnino, G, Rocco, E 2009, Competition strategy: theory, experiments and cases, Routledge, New York. Kotler, P, Keller, K 2012, Marketing management, Pearson Prentice Hall, New Jersey. Rossiter, J, Bellman, S 2005, Marketing communications: Theory and applications, Prentice Hall, Frenchs Forest. This essay on Marketing System as a Product Intake and Retention was written and submitted by user Brielle L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.